The After Effects Industry and How I Fit In

After Effects is an extremely powerful motion graphics, post production, visual effects and compositing program that can be used to compile both 2D and 3D work together to create truly wonderful pieces of work. The animation and film industries use this program extensively in their projects. There are many companies and studios that use this program to create work for clients too. Perhaps the most popular form of media to use this program is tekevision advertisements and childrens' shows because of its reasonably low cost and ease of production.

Examples of companies that use After Effects and other compositing and animation softwares to create work for their clients:

360red Productions - corporate business advertisements

Blue Zoo - award winning animation studio

Blue Chew Studios - advertising and creative media company 

Freelance artists also use the program in their work too such as 3D artist Adam Inskip from the UK. Although he specialises in 3D animation, he does use After Effects and similar compositing and animation softwares to create his work

Mayday After Effects Advert on Vimeo 

I want to use this project as an avenue for which I show off my graphic art style and After Effects skills. By doing an animated short instead of animated pieces, I get the opportunity to show my story telling too.

Since starting this project I've come to realise how much my graphic art stye has grown and also how After Effects will be used for my film gets me excited about my film even more as I feel more confident in my abilities to produce this film especially since we're about to start the production stage of the project.